Insights into web development, app development, and digital strategies. Transparent, practical, and without marketing clichés.
Remotion + MCP: How React code becomes viral clips.
TikTok, Reels, Shorts – produced with code instead of drag-and-drop. On brand, re-rendered in seconds, infinitely scalable. Why coded videos are reshaping marketing in 2026.
If you can't be found, you don't exist.
Google Maps isn't enough. Instagram isn't a website. And "our regulars know us" isn't a strategy. Why even the smallest business needs to be online – and why the investment is no longer a question of money.
No contract protects you – if you don't know it.
Many clients sign terms and conditions without reading them. What looks like a formality can lead to real problems in the event of late payment, project cancellation or unclear usage rights.
Start cheap, end up paying more.
Wix, Jimdo, Squarespace – the promises sound tempting. But if your business wants to grow, the website builder becomes a handbrake. Loading times, templates, dependency, SEO and missing flexibility.
SEO = being found. GEO = being the answer.
Gartner predicts a 50% decline in organic Google traffic by 2028. The new game is called GEO – Generative Engine Optimization. What this means for your website.
Transparency is not a luxury. It is a prerequisite.
Anyone looking to create a website today quickly ends up at an agency. But professionalism does not automatically justify intransparency. A critical look at hidden costs and structures.
Quick answers to the most important questions
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